Spec Ad
The brief was to create a 3 frame banner ad running on a loop which would generate traffic to an educational toys website.
The target was parents aged 25-35 with children aged 6 months - 4 years.
With a friendly, fun and promotional tone, the aim was to encourage parents to peruse the full selection of toys and, ideally, make a purchase.
I inferred that 'switched on' parents were using these products to help their children get ahead to touch on the emotional connection the target market would have to their children doing well and thriving.
This was coupled with an undertone of the reader being in an exclusive club of parents to create a sense of belonging and having insider knowledge.
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