This start up company needed e-mail copy to attract investors to contact them for more information and, ideally, to get in touch to arrange a personal assessment.
I firstly articulated the deep benefit of the freedom their wealth could create to pique their interest.
I followed by leveraging the ultimate goal of investment (ie increasing net worth) and linking it to the company USP, which is real time accessibility to your net worth on a day to day basis.
Linked into this I added the sub benefit of savings on professional fees and ownership/control of ones own investment portfolio.
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