The task here was to create copy for a new painting and decorating company who had a wide range of clientele with different offers for each.
I worked with the web designers to embed SEO and create a tone for a colourful, upbeat site, which delivered across the board benefits, alongside more specific benefits for each delivery sector.
Spec Ad
The creative brief was to create a product page for a new joint supplement.
The target market was 50-80 year olds, suffering with joint & mobility issues, who likely have grown families and grandchildren.
The tone was to be reassuring, positive, hopeful and down to earth.
The primary call to action was for the visitor to purchase 1 months' supply of the product, with a secondary action of upgrading to a 6 month supply.
I focussed on the deep benefits of the reader being at the heart of family activities, alongside an increased ease of undertaking everyday tasks making life more enjoyable.
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