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Spec Ad

The brief was to create a direct mail marketing piece aimed at fitness conscious 22-38 year olds with an exciting, promotional and urgent tone.

The main purpose of the mailing is to stimulate the target market to call down to the gym to pick up a free 3 day pass, with the over-riding objective of increasing membership numbers.

Spec Ad

The brief was to create a newspaper ad aimed at mothers aged 25-45 whose children are school age (nursery through to year 12).

The research showed that the target market wanted to provide their children with a healthy meal but were short of time.

The tone guide was Friendly, Promotional, Sincere, Empathetic, Fun.

The CTA was for them to use the coupon on the piece to purchase a bag of "Simply Healthy Steamed Veggies".

I wanted to address the two deep benefits 1) of being a good mum and 2) time saving, immediately.

The main body of text is in a conversational, sincere tone, and again touches upon the wants and needs of the target market whilst mentioning further benefits of the product.